# The Ethical Agency

Marketing agency · Waterfront, Cape Town · 5.0★ from 70 Google reviews · Scout Score 85.3/100 for Digital marketing

The Ethical Agency is a marketing agency based in Waterfront, Cape Town. It holds a 5.0-star Google rating from 70 reviews. Services evidenced on its listing: digital marketing, Google Ads, SEO, social media, web design and advertising. Reviewers most often mention “design”, “collaborative” and “website design”.

## Facts

- Google rating: 5.0 / 5
- Google reviews: 70
- Scout Score: 85.3 / 100 (Digital marketing)
- Category: Marketing agency
- Address: Junction Corner of Stanley &, Dock Rd, Waterfront, Cape Town, 8001, South Africa
- City: Cape Town, Western Cape
- Phone: +27211408534
- Website: [ethical-agency.com](https://ethical-agency.com/)
- Map: [Open in Google Maps](https://www.google.com/maps?cid=12373288649602829494)
- Google profile: Claimed by owner
- Data collected: September 2026

## Where The Ethical Agency ranks

| Ranking | Scout Score | Position | Note |
| --- | ---: | ---: | --- |
| [Best digital marketing agencies in Cape Town](https://www.agencyscout.co.za/agencies/cape-town/digital-marketing.md) | 85.3 | #1 of 403 | Position 1 of 403 ranked |
| [Best Google Ads agencies in Cape Town](https://www.agencyscout.co.za/agencies/cape-town/google-ads.md) | 79.5 | #5 of 171 | Position 5 of 171 ranked |
| [Best SEO agencies in Cape Town](https://www.agencyscout.co.za/agencies/cape-town/seo.md) | 80.0 | #4 of 251 | Position 4 of 251 ranked |
| [Best social media agencies in Cape Town](https://www.agencyscout.co.za/agencies/cape-town/social-media.md) | 80.0 | #3 of 285 | Position 3 of 285 ranked |
| [Best web design agencies in Cape Town](https://www.agencyscout.co.za/agencies/cape-town/web-design.md) | 80.0 | #6 of 338 | Position 6 of 338 ranked |
| [Best advertising agencies in Cape Town](https://www.agencyscout.co.za/agencies/cape-town/advertising.md) | 80.0 | #5 of 372 | Position 5 of 372 ranked |

Positions use the same Scout Score for every agency. [How the Scout Score works](https://www.agencyscout.co.za/methodology.md).

## Scout Score by service

### Digital marketing

Scout Score **85.3**/100 · client satisfaction 68.4/70 · track record 8.0/10 · evidence 8.8/20. Evidence: service page 3.5/7 · case studies 2.3/7 · credentials 3.0/6.

Scout’s notes: Ranks mainly on client reviews; evidence adds 8.8 of 20 points: a digital marketing page, 2 self-published case studies and Google Partner status (self-reported).

### Google Ads & PPC

Scout Score **79.5**/100 · client satisfaction 68.4/70 · track record 8.0/10 · evidence 3.0/20. Evidence: service page 0.0/7 · case studies 0.0/7 · credentials 3.0/6.

Scout’s notes: Ranks mainly on client reviews; evidence adds 3.0 of 20 points: Google Partner status (self-reported). No published case studies yet.

### SEO

Scout Score **80.0**/100 · client satisfaction 68.4/70 · track record 8.0/10 · evidence 3.5/20. Evidence: service page 3.5/7 · case studies 0.0/7 · credentials 0.0/6.

Scout’s notes: Ranks mainly on client reviews; evidence adds 3.5 of 20 points: a SEO page. No published case studies yet.

### Social media

Scout Score **80.0**/100 · client satisfaction 68.4/70 · track record 8.0/10 · evidence 3.5/20. Evidence: service page 3.5/7 · case studies 0.0/7 · credentials 0.0/6.

Scout’s notes: Ranks mainly on client reviews; evidence adds 3.5 of 20 points: a social media page. No published case studies yet.

### Web design

Scout Score **80.0**/100 · client satisfaction 68.4/70 · track record 8.0/10 · evidence 3.5/20. Evidence: service page 3.5/7 · case studies 0.0/7 · credentials 0.0/6.

Scout’s notes: Ranks mainly on client reviews; evidence adds 3.5 of 20 points: a web design page. No published case studies yet.

### Advertising & creative

Scout Score **80.0**/100 · client satisfaction 68.4/70 · track record 8.0/10 · evidence 3.5/20. Evidence: service page 3.5/7 · case studies 0.0/7 · credentials 0.0/6.

Scout’s notes: Ranks mainly on client reviews; evidence adds 3.5 of 20 points: a advertising page. No published case studies yet.

## Evidence on file

8 items on file, 0 verified against an independent source. Self-reported evidence was found on the agency’s own website and counts half until we verify it.

- [Google Partner](https://ethical-agency.com/about/) (self-reported)
- [Case study: End Food Waste ZA](https://ethical-agency.com/case-study/end-food-waste-za/) (self-reported)
- [Case study: Just SA Digital Marketing](https://ethical-agency.com/case-study/just-sa-digital-marketing/) (self-reported)
- [Advertising & creative page](https://ethical-agency.com/creative-branding-agency/) (self-reported)
- [Digital marketing page](https://ethical-agency.com/case-study/just-sa-digital-marketing/) (self-reported)
- [SEO page](https://ethical-agency.com/geo-agency/) (self-reported)
- [Social media page](https://ethical-agency.com/social-media-post-design-services/) (self-reported)
- [Web design page](https://ethical-agency.com/web-design/) (self-reported)

### Get verified

Run The Ethical Agency? Evidence we verify against an independent source counts in full towards the Scout Score, twice what self-published evidence earns, and any verified evidence qualifies an agency to rank even without 3 Google reviews. Email us links we can check:

- Partner status: your listing in the programme’s own directory (Google Premier Partner, Google Partner, Microsoft Advertising Partner, Meta Business Partner, TikTok Marketing Partner, Shopify Partner and HubSpot Partner).
- Case studies: pages that name the client and a measurable result, with a client contact who can confirm it.
- Service pages and awards: a dedicated page for each service you want to rank for, and the organiser’s listing for any award.

[Email evidence to verify](mailto:hello@agencyscout.co.za?subject=Verify%20evidence%20for%20The%20Ethical%20Agency&body=Agency%3A%20The%20Ethical%20Agency%20(ethical-agency.com)%0A%0APartner%20directory%20links%3A%0A%0ACase%20studies%20(with%20a%20client%20contact)%3A%0A%0AService%20pages%3A%0A%0AAwards%3A%0A) · [How verification works](https://www.agencyscout.co.za/list-your-agency.md)

## Services on the listing

Tagged from the agency’s public Google listing.

- [Digital marketing](https://www.agencyscout.co.za/agencies/cape-town/digital-marketing.md)
- [Google Ads & PPC](https://www.agencyscout.co.za/agencies/cape-town/google-ads.md)
- [SEO](https://www.agencyscout.co.za/agencies/cape-town/seo.md)
- [Social media](https://www.agencyscout.co.za/agencies/cape-town/social-media.md)
- [Web design](https://www.agencyscout.co.za/agencies/cape-town/web-design.md)
- [Advertising & creative](https://www.agencyscout.co.za/agencies/cape-town/advertising.md)

## What reviewers mention

Topics Google extracts from this agency’s reviews, with the number of mentions.

- design (29)
- collaborative (10)
- website design (5)
- timeliness (4)
- focused team (3)
- logo design (3)
- responsive team (3)
- brand projects (2)
- diligent staff (2)
- event design concept (2)

## Similar agencies in Cape Town

- [Woww](https://www.agencyscout.co.za/agency/woww-cape-town.md): Scout Score 84.7 · 5.0★ from 105 Google reviews · Victoria & Alfred Waterfront
- [Shapeshift Digital](https://www.agencyscout.co.za/agency/shapeshift-digital-cape-town.md): Scout Score 83.3 · 5.0★ from 54 Google reviews · Durbanville
- [Pathfind Media](https://www.agencyscout.co.za/agency/pathfind-media-cape-town.md): Scout Score 82.9 · 5.0★ from 202 Google reviews · Durbanville
- [Digital Fox](https://www.agencyscout.co.za/agency/digital-fox-cape-town.md): Scout Score 82.6 · 5.0★ from 63 Google reviews · Woodstock
- [Macrocosm Ultra Digital](https://www.agencyscout.co.za/agency/macrocosm-ultra-digital-cape-town.md): Scout Score 82.5 · 4.9★ from 72 Google reviews · Bloubergstrand
- [Gridweb](https://www.agencyscout.co.za/agency/gridweb-cape-town.md): Scout Score 82.3 · 5.0★ from 104 Google reviews · Plattekloof 2

## Close by

- [Brave Media](https://www.agencyscout.co.za/agency/brave-media-cape-town.md): <1 km
- [Black Snow Agency](https://www.agencyscout.co.za/agency/black-snow-agency-cape-town.md): <1 km
- [ekhos agency](https://www.agencyscout.co.za/agency/ekhos-agency-cape-town.md): <1 km
- [Real Promotions](https://www.agencyscout.co.za/agency/real-promotions-cape-town.md): <1 km

## Is this your agency?

Profiles are built from public Google Business Profile data and evidence on the agency’s own website. Tell us about corrections, or ask for your listing to be removed. [Correct this listing](https://www.agencyscout.co.za/list-your-agency.md).

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Canonical page: https://www.agencyscout.co.za/agency/the-ethical-agency-cape-town. Agency Scout: independent rankings of South African marketing agencies. No paid placements.